REAL, UNFILTERED MOMENTS OF EVERYDAY LIFE

FRM, a French non-profit organization, launches a new and innovative fundraising campaign that breaks away from traditional communication techniques. The campaign consists of a series of six 20-second TV commercials that showcase real, unfiltered moments of everyday life, ultimately conveying the message that donating to FRM is an investment in a lifetime of health and well-being for all people in France. Our unique and impactful campaign is designed to stand out in the crowded advertising market, evoking feelings of hope and connection without resorting to manipulation, and emphasizing FRM's mission to combat all diseases and improve the lives of all French citizens. Donate now and make a difference in the lives of those in need in France.

CREDITS

Directed by :

Farid Malki

Cinematographer :

Kevin Laurent

Agency :

WNP

Produced By

The Fam Production.

1st AD :

Clara Teboul

HMC :

Laura Colas

Styliste :

Barbara Ikkache 

Head of production :

Pauline Fourcade

Directrice de Production :

Margot Le Moël

Colorist :

Inès Henry-Manceaui

Sound Producer : 

CaleSon